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The Coconut People
Beauty products based on 100% Organic virgin coconut oil
Services
Facebook Ads
Shopify Store Customization
Creatives
Industry
Beauty
Purpose
Sales Funnel
Customer Acquisition
Make a sales funnel for the brand for existing users and acquire new users
1.
Make campaigns around diverse ways to use Coconut oil
2.
REQUIREMENTS
The Coconut People is a popular brand in the market with a 4+ rating on Amazon. They had a very good sales history. But they were looking to get the best output for a limited budget. They wanted to balance the allocation of the budget between new user acquisition and driving sales from existing users
SUMMARY
ABOUT THE BRAND
The Coconut People is a coconut-based brand, which sells 100% organic virgin coconut oil, coconut scrubs, soaps, etc. It is celebrated for its purity and authenticity
RESULTS
Improved overall campaign performance
We were able to scale the campaigns, sustained ROI
8X ROI for Loyal users
We scaled the ROI for the most loyal user base to 8X
SOLUTIONS
We analysed customer data on recency, frequency and moentary value of the products to distribute campaign budget.
RFM based segmentation of existing users
We did repeat, regular campaign for top 10% of users who contributed to ~60% of the orders.
Loyal Users
We found 5 different audience sets that can use the 100% organic virgin coconut oil We got creatives which communicated the message and differentiation of the brand Through interest based targeting we reached out to new audiences
Creative Based Targeting
We created looalike audiences with different cohorts of product order and customer data for a better CAC
Lookalike Audience
After extensively analyzing the sales data for 2 years, we shared insights with the brand on products, customers, and campaigns.
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Let us create a visually stunning and responsive website for you!
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