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Darzata
Natural cold-pressed soaps
Services
GTM strategy
Industry
Beauty
Purpose
Audit the online assets
How to increase sales from the website
ABOUT THE BRAND
Darzata makes 100% Natural and Premium handcrafted bath and beauty solutions, targeting skin concerns like acne, aging, wrinkles, scars, and eczema. Their products are formulated by experienced cosmetologists for all skin types and users from all age groups.
Run test campaigns for the products
1.
Take insights on creatives, visual identity, website conversion rate etc
2.
Make an execution plan to improve the performance
2.
REQUIREMENTS
Darzata is a brand that makes 100% natural cold-pressed soaps targeting skin concerns. It was looking to make a Go-to-Market strategy to establish it as the highest-grade soap and drive purchases through its website
SUMMARY
SOLUTIONS
Website speed was very low, leading to major drop-offs on landing page, leading to very high cost of LPVs We analysed the apps used on the Shopify store, identified a few page builders and appointment booking apps and resolved them
Website Speed
In spite of testing campaigns at various price points, conversions were low. We realized the user was not able to connect with the brand. Soaps being actively replaced by face washes and shower gels over the last decade, and there needed to be compelling story-telling to create the need for the product With the help of an in-house team, we were able to understand the brand journey and create a brand persona and convert it into visual mood boards
Brand Identity
The catalog images were not able to create a story. We collaborated with photoshoot agencies to get photoshoots done around set mood boards
Product Photography
Beauty products are high-involvement products. Users do a lot of research before buying a product. We did deep research into consumer buying behavior, product specifications, and brand story to come up with compelling product descriptions
Content Strategy
We ran test campaigns with different creatives, targeting, and price points to gather insights. We were able to highlight the following areas of concern and solved it
RESULTS
70% higher website speed
We were able to improve the website speed through custom code changes.
Brand Identity Revamp
It included product photoshoots, brand guidelines and website content.
Let us create a visually stunning and responsive website for you!
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