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House of Keisho
Customised luxury bags for women
Services
Facebook Ads
Industry
Travel accessory
Purpose
Sales Funnel
Customer Acquisition
ABOUT THE BRAND
House of Keisho makes luxury handbags for women, which can be customized to put names on the bag. The brand has a range of products like Tote, Dazzle, and Luxe to cater to customers
Scale the website purchases
1.
Get maximum ROI for the budget
2.
REQUIREMENTS
House of Keisho is popular among women's audience, with its classy designs, innovative customization option, and intricate and sophisticated look of the products. It was doing great on Instagram DMs, however, it as looking to scale its website orders
SUMMARY
SOLUTIONS
We found the common interests and behaviors of our target audience and created test campaigns.
Lifestyle based targeting
We ran campaigns with different creatives, where the product could be visualised in lifestyle use cases , to create need for the product
Creative testing
We regularly optimised various ad sets, placement and creatives and gradually scaled the budgets
Optimisation
After analyzing the brand's past campaigns, creatives, etc, we came up with a map of brand positioning, user persona, and their lifestyle
RESULTS
8X ROI
We were able to scale the campaigns to give 8X ROI on ad budget
5X Website sales
We were able to increase the website sales to 5X over 3 months
Let us create a visually stunning and responsive website for you!
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