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Project : Darzata
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About
Natural cold-pressed soaps
Scope
Branding
Brand Communication
Web Design
Web Development
Industry
Beauty
REQUIREMENTS
How to increase sales from the website
01
Run test campaigns for the products
02
Take insights on creatives, visual identity, website conversion rate etc
03
Make an execution plan to improve the performance
SOLUTIONS
Step-1 Brand Identity
In spite of testing campaigns at various price points, conversions were low. We realized the user was not able to connect with the brand. Soaps being actively replaced by face washes and shower gels over the last decade, and there needed to be compelling story-telling to create the need for the product
With the help of an in-house team, we were able to understand the brand journey and create a brand persona and convert it into visual mood boards.
Nurture
With Nature
Color Theory
IMPACT
Real-World Impact
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DARZATA
Natural cold-pressed soaps
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THE COCONUT PEOPLE
Beauty products based on 100% Organic virgin coconut oil
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THE HOUSE OF KESHO
Customised luxury bags for women
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The catalog images were not able to create a story. We collaborated with photoshoot agencies to get photoshoots done around set mood boards
The catalog images were not able to create a story. We collaborated with photoshoot agencies to get photoshoots done around set mood boards
SOLUTIONS
Step-3 Website Development
We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall.
We emphasized the vision behind the company and the brand story to create a connection with the audience. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.
70%
Higher Website Speed
We were able to improve the website speed through custom code changes
Typography
Make the Move
Let us create a visually stunning and responsive website for you!
SOLUTIONS
Step-2 Product Photography
Projects
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