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Parmita Katkar's Online Coaching Course Scales Tenfold in 18 Months
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About
Coach/ Creator
Scope
Market Research
Growth Strategy
Website Development
Digital Marketing
Content Creation
Industry
Crowned Miss India Asia Pacific, Parmita Katkar had a career in modeling, acting and talk show hosting before turning into an international image and face yoga coach.
As a personal brand, she now has about 4 million followers on Instagram, Youtube and Tiktok, where she regularly posts content on face yoga exercises, makeup tips, and body language tricks to boost self-confidence and presentability.
Her Challenge
Her Challenge
Parmita wanted to leverage her massive follower base on social media by building, monetizing, and promoting high-converting digital courses.
Step-1 Market Research
We performed audience segmentation based on gender, geography, RFM, and engagement rate.
We also analyzed her industry, competitors, and target audience.
Our Achievements
Real-World Impact
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DARZATA
Natural cold-pressed soaps
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THE COCONUT PEOPLE
Beauty products based on 100% Organic virgin coconut oil
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THE HOUSE OF KEISHO
Customised luxury bags for women
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Step-4 Digital Marketing
We ran paid and organic online ad campaigns on channels like Meta and Google, sequentially emailed newsletters to subscribers, and ensured conversion optimization.
Parmita grew her business 10x over 18 months with the help of our 360° solutions.
The average return from online courses was thrice the marketing spend that year.
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Parmita’s social media followers rose from 4 to 4.5 million, making her a prominent image and face yoga coach.
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Step-2 Growth Strategy
We figured the problems her followers were facing in face yoga and image refinement to come up with courses that have a good product-market fit.
We then made clear roadmaps for execution.
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Step-3 Website Development
We mapped the entire user journey and built Parmita’s native website, complete with the new online courses and their audiovisual content.
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Step-5 Content Creation
We designed creative content to be published on Parmita’s website & social media handles for the promotion of her new online courses to her existing followers.
Make the Move
Let us create a visually stunning and responsive website for you!
Projects
Solutions
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