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Growth Verse

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How The Coconut People
Achieved 8x ROI

About

Beauty

Scope

Market Research
Growth Strategy
Website Development
Digital Marketing
Content Creation

Industry

The Coconut People is a beauty brand selling 100% organic virgin coconut oil-based products such as soaps, scrubs, and hair oils. It is known for the purity and authenticity of its products.

Their Challenges

  1. Creating and managing an effective lead funnel.​

  2. Increasing the ROI under a limited budget.

  3. ​Efficiently allocating the budget to acquire new customers and resell to existing customers.​

Our Solution

We extensively analyzed customer data for 2 years based on recency, frequency, and monetary value of products to figure out the right distribution of our campaign budget.

Step 1 - RFM-Based Segmentation of Existing Customers

We ran repeat campaigns regularly for the top 10% of the customers who contributed to approx. 60% of the orders.

Step 2 -Campaigns for Loyal Customers

We found 5 new and different sets of potential customers who would be willing to try the 100% organic virgin coconut oil and targeted them with personalized marketing communication.

Step 3 -Interest-Based Targeting

We created looalike audiences with different cohorts of product orders and customer data for a better CAC.

Step 4 -Creation of Lookalike
Audiences

Our Achievements
Real-World Impact

Projects

DARZATA

Natural cold-pressed soaps

THE HOUSE OF KEISHO

Customised luxury bags for women

PARMITA KATKAR'S

Parmita Katkar's Online Coaching Course

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