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Parmita Katkar's Online Coaching Course Scales Tenfold in 18 Months
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About
Coach/ Creator
Scope
Market Research
Growth Strategy
Website Development
Digital Marketing
Content Creation
Industry
Crowned Miss India Asia Pacific, Parmita Katkar had a career in modeling, acting and talk show hosting before turning into an international image and face yoga coach.
As a personal brand, she now has about 4 million followers on Instagram, Youtube and Tiktok, where she regularly posts content on face yoga exercises, makeup tips, and body language tricks to boost self-confidence and presentability.
Her Challenge
Her Challenge
Parmita wanted to leverage her massive follower base on social media by building, monetizing, and promoting high-converting digital courses.
Solutions
We performed audience segmentation based on gender, geography, RFM, and engagement rate.We also analyzed her industry, competitors, and target audience.
Step-1 Market Research
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We figured the problems her followers were facing in face yoga and image refinement to come up with courses that have a good product-market fit.We then made clear roadmaps for execution.
Step-2 Growth Strategy
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Step-3 Website Development
We mapped the entire user journey and built Parmita’s native website, complete with the new online courses and their audiovisual content.
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Step-4 Digital Marketing
We ran paid and organic online ad campaigns on channels like Meta and Google, sequentially emailed newsletters to subscribers, and ensured conversion optimization.
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We designed creative content to be published on Parmita’s website & social media handles for the promotion of her new online courses to her existing followers.
Step-5 Content Creation
Our Achievements
Real-World Impact
10X
Growth
Parmita grew her business 10x over 18 months with the help of our 360° solutions.
3X
ROI
The average return from online courses was thrice the marketing spend that year.
+0.5M
Followers
Parmita’s social media followers rose from 4 to 4.5 million, making her a prominent image and face yoga coach.
Projects
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DARZATA
Natural cold-pressed soaps
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THE COCONUT PEOPLE
Beauty products based on 100% Organic virgin coconut oil
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THE HOUSE OF KESHO
Customised luxury bags for women
Make the Move
Let us create a visually stunning and responsive website for you!
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