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Parmita Katkar's Online Coaching Course Scales Tenfold in 18 Months

About

Coach/ Creator

Scope

Market Research
Growth Strategy
Website Development
Digital Marketing
Content Creation

Industry

Crowned Miss India Asia Pacific, Parmita Katkar had a career in modeling, acting and talk show hosting before turning into an international image and face yoga coach.

As a personal brand, she now has about 4 million followers on Instagram, Youtube and Tiktok, where she regularly posts content on face yoga exercises, makeup tips, and body language tricks to boost self-confidence and presentability.

Her Challenge

Her Challenge

Parmita wanted to leverage her massive follower base on social media by building, monetizing, and promoting high-converting digital courses.

Solutions

We performed audience segmentation based on gender, geography, RFM, and engagement rate.We also analyzed her industry, competitors, and target audience.

Step-1 Market Research

We figured the problems her followers were facing in face yoga and image refinement to come up with courses that have a good product-market fit.We then made clear roadmaps for execution.

Step-2 Growth Strategy

Step-3 Website Development

We mapped the entire user journey and built Parmita’s native website, complete with the new online courses and their audiovisual content.

Step-4 Digital Marketing

We ran paid and organic online ad campaigns on channels like Meta and Google, sequentially emailed newsletters to subscribers, and ensured conversion optimization.

We designed creative content to be published on Parmita’s website & social media handles for the promotion of her new online courses to her existing followers.

Step-5 Content Creation

Our Achievements
Real-World Impact

10X

Growth

Parmita grew her business 10x over 18 months with the help of our 360° solutions.

3X

ROI

The average return from online courses was thrice the marketing spend that year.

+0.5M

Followers

Parmita’s social media followers rose from 4 to 4.5 million, making her a prominent image and face yoga coach.

Projects

DARZATA

Natural cold-pressed soaps

THE COCONUT PEOPLE

Beauty products based on 100% Organic virgin coconut oil

THE HOUSE OF KESHO

Customised luxury bags for women
 

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Make the Move

Let us create a visually stunning and responsive website for you!

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