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How The Coconut People Achieved 8x ROI
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About
Coach/ Creator
Scope
Market Research
Growth Strategy
Website Development
Digital Marketing
Content Creation
Industry
Crowned Miss India Asia Pacific, Parmita Katkar had a career in modeling, acting and talk show hosting before turning into an international image and face yoga coach.
The Coconut People is a beauty brand selling 100% organic virgin coconut oil-based products such as soaps, scrubs, and hair oils. It is known for the purity and authenticity of its products.
Their Challenges
Her Challenge
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Creating and managing an effective lead funnel.
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Increasing the ROI under a limited budget.
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Efficiently allocating the budget to acquire new customers and resell to existing customers.
Solutions
RFM-Based Segmentation of Existing Customers
We extensively analyzed customer data for 2 years based on recency, frequency, and monetary value of products to figure out the right distribution of our campaign budget.
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Campaigns for Loyal Customers
We ran repeat campaigns regularly for the top 10% of the customers who contributed to approx. 60% of the orders.
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Interest-Based Targeting
We found 5 new and different sets of potential customers who would be willing to try the 100% organic virgin coconut oil and targeted them with personalized marketing communication.
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Creation of Lookalike Audiences
We created looalike audiences with different cohorts of product orders and customer data for a better CAC.
Our Achievements
10X
Growth
Improved Overall Campaign Performance
8x
ROI
8x ROI from Loyal Customers
Projects
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DARZATA
Natural cold-pressed soaps
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THE COCONUT PEOPLE
Beauty products based on 100% Organic virgin coconut oil
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THE HOUSE OF KESHO
Customised luxury bags for women
Make the Move
Experience the benefits of effective lead funnel management.
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