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Mirai IVF & Fertility Centre
CASE STUDY
Mirai is an IVF Clinic based in Jharkhand, which helps couples achieve their parenthood dreams; bringing State- Of- The- Art Fertility treatments and leading fertility specialists to Ranchi, so patients don't have to travel to big cities for treatment.
Mirai launched in May 2023 and was looking to ramp up its operations in short time and scale its operations in short span of time
PROBLEM STATEMENT
USER RESEARCH
1
We did industry research, competitor analysis and user demography study
INFRASTRUCTURE SETUP
2
We helped develop value proposition for the brand and setup digital infrastructure for the brand
EXECUTION
3
Then we made clear execution roadmaps in terms of technology, communication and marketing.
Methodology
How we helped
Meta and Google Ads
Newsletters
Creative Strategy
We did paid and organic marketing campaigns using channels like Meta and Google Ads, Newsletters; ad creatives and conversion optimisation
Marketing
Website
Course hosting
We built her native website, complete with online courses, user journey and content
Technology
We helped Parmita build a growth roadmap, doing intensive analysis of industry, competitor and her target audience to come out with Product Market Fit
Brand Identity
Product Strategy
Content Strategy
Strategy
Strategy
We helped define the right GTM Strategy looking at the niche, high value product and user decision making pattern
Technology
We setup native website, appointment journey, user flow automation
Marketing
We did paid and organic marketing campaigns using channels like Meta and Google Ads, Newsletters; ad creatives and conversion optimisation
Content
We managed end to end content and creatives for the website and other communication channels like social media
How we helped
THE RESULTS
REVENUE
50L/mo
Mirai IVF Centre has clocked 50L revenue consecutively for 8 months, since launch
LEADERSHIP
#2
In its first year of operation, Mirai IVF has become 2nd largest Fertility Centre in Jharkhand after Indira IVF
REACH
20L+
Unique audiences reached through online marketing, in same period,
HEALTH CAMPS
20+
Successful health camps for customer activation, where we ran marketing campaigns
In a short span of 10 months, Mirai has gone on to become the 2nd largest IVF Centre in Jharkhand, behind Indira IVF, with a revenue runrate of 5cr INR