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Parmita Katkar
CASE STUDY
Parmita Katkar is international coach on Image Transformation and Face Yoga. With ~4M followers on Instagram, Youtube and Tiktok, she is thought leader and and commands an influence over audience who is looking to boost their confidence
Parmita was looking to build on her massive following on social media. She wanted to explore how she could monetize by building relevant and high converting digital courses
PROBLEM STATEMENT
USER RESEARCH
1
We did audience segmentation based on gender, geography, RFM and engagement rate.
GROWTH STRATEGY
2
We strategized on key problems her users were facing when it came to Face Yoga and Image Transformation and figured right products to tackle them
EXECUTION
3
Then we made clear execution roadmaps in terms of technology, communication and marketing.
Methodology
How we helped
Meta and Google Ads
Newsletters
Creative Strategy
We did paid and organic marketing campaigns using channels like Meta and Google Ads, Newsletters; ad creatives and conversion optimisation
Marketing
Website
Course hosting
We built her native website, complete with online courses, user journey and content
Technology
We helped Parmita build a growth roadmap, doing intensive analysis of industry, competitor and her target audience to come out with Product Market Fit
Brand Identity
Product Strategy
Content Strategy
Strategy
Strategy
We helped Parmita build a growth roadmap, doing intensive analysis of industry, competitor and her target audience to come out with Product Market Fit
Technology
We built her native website, complete with online courses, user journey and content
Marketing
We did paid and organic marketing campaigns using channels like Meta and Google Ads, Newsletters; ad creatives and conversion optimisation
Content
We managed end to end content and creatives for the website and other communication channels
How we helped
The Results
REVENUE
$500k
Through Online courses, Parmita was able to score $500k annual run rate last year
ROI
3X
Average Return on Marketing Spend for last year through online courses
FOLLOWERS
4.5M
Parmita has established dominance and recall in Face Yoga and Image Transformation domain
PORTFOLIO
20+
Digital courses to cater to various needs of users in Face Yoga space
With successful portfolio of digital products, Parmita now plans to scale subscription program and e-commerce